- Jun 23, 2015
The way your product is packaged is one of the most vital factors in how your product is marketed. It also plays a major role in the success of your marketing strategy and overall sales.
Every year a high percentage of new products fail. Why? Because most customers simply don’t have the time to scrutinise a product and will go for the easiest way to make their purchasing decision – a product’s packaging.
So, why is packaging SO critical?