Can Colour Compel a Consumer To Choose Your Product Over Another?
- antonis
- Sep 03, 2015
- 0 comments
The colour that you use when creating the packaging of your product is a very critical factor in its overall success within a consumer driven market.
The reason for this is the emotion that colours evoke. Or as Designrfix says, because colours have their own psychology.
What this means is that people associate a particular meaning to a particular colour and this meaning changes not only from person to person, but also from culture to culture.